Sony Ericsson Has a Dream, According to statements by Bert Nordberg, President of Sony Ericsson, Obtained by Bloomberg News, from Beijing China, Sony Ericsson AIMS to Become the number one provider of smart mobile phone platform Android worldwide. Currently ranked second with 17% of the market, behind another company (Motorola or HTC) Which owns 23%.  Bert Nordberg not fixed a time frame to Achieve That Goal. For now Sony Ericsson AIMS to Maintain profitability During the second half of 2010. The CEO of Sony Ericsson Also Said That Could Become the Chinese market to major market in three to four years.

Has Sony Ericsson is now four devices based on Android Donut (1.6), X8, X10 mini pro, mini X10 and X10, Which Will Android Be updated Éclair (2.1) in this month.
The company first HTC? may be 23% and oode If Sony Ericsson is saying that has 17% market share of Android phones, so where are the other companies with Android OS? but that does not mean that there can be other companies in between. If HTC is No.1, then it would make sense to be No.2 Motorola and Samsung or No.3 LG. I do not know if these numbers and statistics are specific to one market or global (worldwide). At best and in a global context would be the Sony Ericsson today at No.4 in the market for Android and everything indicates that this marriage will be long and, we hope.
And, unlike Sony Ericsson, its major competitors did not release phones running Android 1.6, most of it with Android 2.1 or the latest update Android 2.2. So maybe that should be the main concern of Sony Ericsson, now is the Android OS upgrade and update their firmware with the App and Android platform to run well and do not dream of world domination Android, this is the consequence (natural).

The perfect entertainment organizer, Media Go makes it easier than ever to take your media with you wherever you go. Transfer music, photos, and videos from your PC to your Sony or Sony Ericsson portable device, or import from your device to your PC. File conversion is hassle-free: Media Go automatically converts your media to the appropriate format for your device while maintaining the best possible quality.

Media Go version 1.5a provides the following improvements:

• Transfer playlists containing Unicode (UTF-8) characters to Android-based Sony Ericsson phones.
• Installer improvements and stability fixes for easy and successful installation of Media Go.

Main Features:

• Purchase new media from online stores, including:
  • PlayStation®Store (Please note: PlayStation®Store is not available in all countries.)
  • Sony Ericsson PlayNow™ (Please note: PlayNow™ is not available in all countries.)
  • Partner stores
• Purchase, backup, and restore PSP™ games, comics and videos
• Watch the movies and TV shows you purchase from the Store on your PC as well as your PlayStation®3 and PSP™ (PlayStation®Portable) system
• Easily transfer music, photos, audiobooks, audio clips, and videos to and from your Sony and Sony Ericsson portable devices
• Subscribe to podcasts and video blogs and automatically download new episodes
• Discover new video and audio podcasts from around the world in Media Go’s podcast directory
• Rip songs from your CDs and transfer them to your Sony and Sony Ericsson portable devices
• Look up album and artist information and artwork from Gracenote® MusicID®
• Organize and search your entire media collection with ease
• Add useful ratings to your media and use them to sort your media
• Automatically synchronize content like playlists, podcasts, and recently added media to your Sony and Sony Ericsson portable devices
• See overviews of your devices so you can monitor total space used and total space available
• Add SensMe™ data to your music files and create playlists based on the music’s mood and beats per minute
• Play your media using different views: compact and full-screen

Installing Media Go:

1. Click here to download Media Go and save it in a place that is easy to find, such as your PC desktop.
2. When the download is complete, double-click the downloaded file. The installation wizard for Media Go displays. Follow the on-screen instructions to complete the installation.
3. During installation, you may be prompted to install additional software components that are necessary to run Media Go. If prompted, follow the on-screen instructions to download and install the components.

Uninstalling Media Go:

Windows XP users:

1. Click Start, then Control Panel, and then double-click Add or Remove Programs. The Add or Remove Programs dialog displays.
2. In the Currently installed programs list, click Media Go, and then click Remove.
3. Click Yes to confirm the removal of the program.

Windows Vista and Windows 7 users:

1. Click Start and then Control Panel.
2. In the Programs area of the Control Panel, click Uninstall a program.
3. In the program list, click Media Go, and then click Uninstall.
4. Click Yes to confirm the removal of the program.

Minimum System Requirements:

• Microsoft® Windows® XP Service Pack 3 (32-bit edition only) or later
• Windows Vista® (32- or 64-bit editions) or later
• Windows 7 (32- or 64-bit editions)
• 1 GHz processor (2.6Ghz recommended for video playback)
• 1 GB RAM
• 200 MB hard-disk space for program installation
• Windows-compatible sound card
• CD-ROM drive (for CD features)
• Internet connection (for Gracenote® MusicID® service, podcast features, and store access)
• Microsoft .NET Framework 2.0 (included in installation)
• Adobe® Flash® Player 10 (included in installation)
• Apple® QuickTime® 7.2 or later
• USB cable and port (for interacting with a device; for specific information, please refer to your device’s documentation)

Video purchased from the Store should play back smoothly on modern PCs. You are encouraged to try the service by downloading and viewing free content before making a purchase. Most regions offer some movie extras and TV shows free of charge. Check your regional Store for the availability of free content.

Source:

sonycreativesoftware

Sony is investing approximately 40 billion yen in production facility to supply image sensors mainly for smartphones and digital cameras. Sony would invest approximately 40 billion yen into Sony Semiconductor Kyushu Corporation’s Kumamoto Technology Center (hereafter, “Kumamoto TEC”), to increase production capacity for “Exmor” and “Exmor R” CMOS image sensors. This investment comprises of an amount previously determined to be invested in the second half of fiscal year 2010, which was included in the forecast for the capital expenditures announced at the earnings announcement for the first quarter ended June 30, 2010, in addition to an amount to be invested in fiscal year 2011. With this investment, Sony will strengthen its production capacity for image sensors to meet the expected increase in market demand, and continue to solidify its global leadership position in image sensors.

The recent boom in smartphones is creating demand for devices with high image quality and high sensitivity capabilities. Also, the evolution of lighter and more compact Digital Still Cameras as well as improved camera functionality have resulted in an expanding customer segment who own high quality Digital Single Lens Reflex cameras.  These market conditions have led to greater demand for larger image sensors and image sensors with higher image capabilities.

In order to meet these market demands, Sony currently provides two CMOS image sensor models: “Exmor” , which adopts the “Column-Parallel A/D Conversion Technique”, providing each column within the sensor with its own A/D converter to reduce noise; and “Exmor R”, which applies a back-illuminated structure to enhance image characteristics through high sensitivity and reduced noise.

Since 2009, Sony has been mass producing “Exmor R” for Digital Still Cameras and Digital Video Camcorders on wafer lines (with diameter of 200mm) at Sony Semiconductor Kyushu Corporation’s Nagasaki Technology Center. Furthermore, at the end of this year Sony plans to start the mass production of “Exmor R” on wafer lines (with diameter of 300mm) at Kumamoto TEC for mobile phone and compact Digital Still Camera markets. With the investment announced today, Kumamoto TEC’s CMOS image sensor production capacity will be further increased, and Sony will strengthen its ability to meet the expected market demand for “Exmor R” used in smartphones as well as a wide range of digital imaging products for consumer and professional use, including compact Digital Still Cameras. In addition, Sony will increase production capacity for mainly large sized “Exmor” used in Digital Single Lens Reflex cameras.

Sony has created a manufacturing platform that can more directly connect our customers with Sony’s semiconductor production in Kyushu,which is now known as Japan’s “Silicon Island.”Silicon Island’s brains are now evolving.

sony (pdf)

Sony Ericsson President & CEO Bert Nordberg today opened the company’s annual supplier conference in Beijing. The conference comes the day after the company successfully unveiled the Sony Ericsson A8i, its first mobile phone to support China Mobile’s TD-SCDMA network.
Taking place annually, the conference brings together over 400 of the company’s top suppliers to discuss the vision of the company and plan for a successful year ahead.

“Our global strategy has returned us to profitability and as we position ourselves for long term growth, our work with supplier partners becomes a central pillar in our overall strategy. With the largest proportion of our suppliers based in China and the Asia Pacific region, it makes absolute sense for us to hold this event here in Beijing. This year we are focusing on energising our supply chain and we are delighted that so many partners are joining us for what we believe will be an insightful and valuable event.”
“China is a hugely important market for Sony Ericsson and we will continue to drive growth in the region, building an even stronger proposition that focuses on providing the most entertaining smartphones to even more consumers.”  say Bert Nordberg, President & CEO, Sony Ericsson

The event is also an opportunity to recognize and award suppliers for especially innovative and collaborative working practices. Award recipients at the 2010 event are:

• Best Mechanics – Sunarrow
• Best Electromechanics – NXP Sound Solutions
• Best Electronics – Everlight
• Best SI/SBU Companion Products – Cotron
• Special Recognition – Murata
• Special Recognition – Epson Toyocom

For more information here: sonyericsson and here: chinamobileltd

Sony Ericsson in cooperation with China Mobile has announced a new mobile device, it is the Sony Ericsson A8i, a phone that supports TD-SCDMA network, which will be available only in the most populous country in the world: China. The terminal is a smart device that incorporates the design “human curvature, so it fits perfectly into the palm of the hand, and will be available in two colors: black and white.
The Sony Ericsson A8i is based on the WHO platform 2.0 based on Android and has a LCD TFT touch screen with WVGA resolution 3.5-inch, 480 × 854 pixels. It also includes a 5 megapixel camera with autofocus, LED flash and 4x digital zoom. The dimensions of this phone are 117.0 x 59.0 x 14.0 mm and weighs 136 grams. The Sony Ericsson A8i looks like an Xperia X8 there’s no big difference anyway. Sony Ericsson’s first TD products, configuration Ophone2.0 systems, mobile TV, video calls, under control. High-speed downloads, unlimited application of expansion and enjoying the Internet entertainment.

A8i Specifications

Camera

• 5 megapixel camera
• 4x digital zoom
• Auto focus
• Geo tagging
• Photo flash
• Photo light
• Touch focus
• Video recording
• LED flash

Music

• Bluetooth™ stereo (A2DP)
• Media player
• Music player
• Music tones (MP3/AAC)
• TrackID™ application

Web

• Bookmarks
• Pan & zoom
• Web search (from standby)
• HTML 4.01
• XHTML 1.1

Communication

• Call list
• Conference calls
• Polyphonic ringtones
• Speakerphone
• Vibrating alert
• Video calling

Colour

• White
• Black

More info here: sonyericsson

Sample Images:

Sony Ericsson today announces that it is strengthening its portfolio in China by launching the first smartphone to support China Mobile’s TD-SCDMA network – the Sony Ericsson A8i.

The Sony Ericsson A8i delivers high performance in a stylish form factor. The phone features a 3.5-inch (9 cm) touch screen and incorporates the human curvature design concept that is now consistent across the Sony Ericsson portfolio. The phone benefits comprehensive range of signature applications including TrackID which is linked directly with China Mobile’s entertainment download service – giving customers in China access to a wide range of local music.

Bert Nordberg, President & CEO, Sony Ericsson said, “China is a hugely important market for Sony Ericsson and we are committed to maintaining our strong position and driving growth by continually introducing new and exciting products into this market.  Today cements that commitment and we are honored to introduce the Sony Ericsson A8i to users across China – enhancing to our already award winning* product line up in the region.”

“The Sony Ericsson A8i underpins our commitment to delivering the most entertaining smart phones. By combining the best communication and entertainment experiences on an open platform we are giving our customers the best possible consumer experience.”

Huidi Li, Assistant President, China Mobile said, “Demand for Smartphone is on the rise, and our customer’s are continually asking us to provide them with innovative, feature-rich products.  Working closely with a partner such as Sony Ericsson, allows us to not only meet that need, but go one step further and deliver product and services that enhance overall user experience.  The Sony Ericsson A8i is testament to the combined expertise of both companies and the first of its kind to support our TD-SCDMA network. We are proud to be adding this new product into our product portfolio.”

Sony Ericsson, owned by Ericsson  and Sony Corp, said it had developed the A8i with China Mobile to operate on its TD-SCDMA network.

“China is a hugely important market for Sony Ericsson and we are committed to maintaining our strong position and driving growth by continually introducing new and exciting products into this market,” Sony Ericsson Chief Executive Berg Nordberg said. Smartphones have been garnering a bigger share of the handset market as users look for functions like gaming and video on their mobiles.

Sony Ericsson’s strategy is to grab a bigger slice of the higher-priced smartphone market to boost profitability.

Source:

Sony Ericsson A8i

Are you ready to experience something new? Are you ready to experience the future? Well, we are ready to engage with you, as from August 31 we proudly unveil the Ericsson Studio. We think it’s going to be a big hit – and so do our customers.

Experience centers are important parts of customer and VIP visits for all major ICT companies. But our new Ericsson Studio goes beyond what you might expect by providing an all-in-one educational, collaborative, engaging and innovative space to open minds and promote dialog.

Yes, we feel proud. But don’t just take our word for it. A delegation from US operator Sprint was among the first to tour the Ericsson Studio at Ericsson’s headquarters in Kista, Sweden, prior to the studio’s official opening.

Watch the video:

Sprints Steve Elfman on the Ericsson Studio

Steve Elfman, Sprint’s President of Network Operations and Wholesale, said he felt innovated, educated and “very inspired” after the tour.

He feels certain that the Ericsson Studio will become an “absolutely essential” facility for operators to learn about Ericsson’s capabilities and expertise in areas they may not be familiar with.

See the Photos taked by Stefan Borgius on Ericsson experience center:

“In my opinion, a lot of innovation happens outside of the operator,” Elfman says. “We are an enabler in our network (and) we have capabilities in our network, but we need partners like Ericsson to provide the environment for us to innovate.”The Ericsson Studio is important because the changing dynamics now in what we think of as mobile is much more than just the device, the phone. Because of that, we need to be able to see where Ericsson belongs in this ecosystem and actually (understand) the ‘glue’ that they are trying to be in bringing all the ecosystem partners together.”Ericsson can help us all understand how we can monetize, and how we can all work together.” Without revealing what’s in store for visitors, Ericsson’s Vice President of Marketing, Johan Bergendahl, explains the thinking behind the studio, which has a warm and welcoming design: a mix of modern furnishings, color and lighting.

“We want to be able to show all of Ericsson’s capabilities in one place, and combine that with conference facilities, demos and exhibitions,” he says. “The Ericsson Studio makes it easy for us and our customers to see everything, and really sense the breadth and depth of Ericsson.”

The Ericsson Studio is a living think tank for us. It is where we will meet with you to listen and discuss what is most important, so that we create an exciting future together.

Source:

ericsson

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